SAFA announces new hydration energy drink partnership with Nutritech

8 July 2022 – The South African Football Association (SAFA) has announced a new partnership with Nutritech that will see the company’s product Endurade become the official hydration and energy drink of all the national teams, including Bafana Bafana and Banyana Banyana.

All SAFA national teams, male and female, will be covered by the two-year partnership.

Based in Port Elizabeth in the Eastern Cape, Endurade was founded in 2018 and is part of the Nutritech family of brands.

SAFA President Dr Danny Jordaan was pleased by the confidence that corporate South Africa continues to have in the Association and said he was excited by the latest partnership.

“We are glad to work hand in hand with our new friends to grow football in the country and we are confident that together with Endurade, our national teams will scale new heights. We call upon other corporates to join this lead and sponsor the Association’s various programmes.

‘’We welcome Endurade to the football family and hope to go far in this journey,’’ said Dr Jordaan.

Nutritech Sales Director Greg Tinkler said they jumped at the opportunity to work with SAFA and the nation’s national team when the possibility was offered to the Port Elizabeth-based company.

“We are extremely proud and excited to have entered into this partnership with SAFA,” said Tinkler. “When I was approached with the opportunity to fuel our National Football teams, we jumped at the opportunity.  Quality hydration is an absolute essential for prime performance.

“As a company and brand that thrives on performance, we’re extremely pleased to be working with our nation’s best footballers.  We are looking forward to go above and beyond to ensure that every player at every national level will be rewarded with the best in Sports Hydration.”