South Africa has entered the operational phase in its planning to host the 2010 FIFA World Cup™. The planning is complete, and the work on the ground is now underway. From the window of my office at SAFA House, I can watch the construction of the new Soccer City, and the first elements of the new South Stand have risen from the ground. Similar scenes are unfolding all around the country. The financial and commercial success of the tournament is assured, three years before kickoff. FIFA has already generated more revenue from sponsorship and television rights for 2010 than for any previous World Cup.

In addition, the South African government has confirmed its commitment to the tournament in the recent Budget, supporting a variety of projects that ensure the tournament will leave a visible and measurable legacy long after the final whistle.

The private sector is also rising to the challenge, contributing to the government’s International Investment Advisory Council to ensure the tournament is an unequivocal success. Every week brings a new landmark, a new milestone, as the organisation of this great event gathers momentum. The LOC recently announced its intention to share tangible benefits of hosting the tournament with other African nations, and we have developed plans which will allow participating teams to choose their base camps in neighbouring countries.

It is important that our core principle of making this Africa’s World Cup is demonstrated in deeds, as well as words. In our efforts, we continue to draw strength from the vision of three leaders, who have each done so much to bring the world’s greatest sporting event to African soil and, as our plans unfold, I feel certain the event will turn their visions into reality. Nelson Mandela, our former President, has dedicated his entire life to a struggle for equality – after Europe, North America, South
America and Asia have all had the privilege of hosting the World Cup, Africa will have its rightful, equal opportunity